The print extension of the LegalRankings system — the same Signal Red, Signal Yellow, warm ink and Geist, codified for cards and postcards. Die-cut edges, mono FIG. labels, and a ranking visual supplied per recipient.
Everything sits on a 0.25″ margin inside a 5×7″ portrait field. Keep live copy off the bleed; let ink fields and the FIG block run to the edge.
Match the signals to Pantone for run-to-run consistency; build everything else in CMYK. Yellow never floats as text — it always sits behind ink or carries a keyline.
Geist Black set tight carries the headline; Geist Mono carries every label and number — set in caps with letter-spacing for FIG. markers, plain for tabular figures.
A small, repeatable kit: the bars lockup, mono FIG. labels, merge-field chips, three scan blocks, the position plate, and the die-cut edge.
Variables print as soft-yellow chips in artwork proofs, then resolve to plain ink on the live run.
A distribution of the field with the recipient's bar pulled to the front in Signal Red. It ships in both registers, plus a placeholder state for proofs before data merge.
Real recipient data dropped into the templates — merge fields resolved to ink. Two registers across postcards, plus the bifold.
The full deck of postcard fronts — eleven from the original set plus seven new compositions — all on the 5×7 portrait field, all merged to real data. Mix copy angle, register and scan weight per campaign.
The print register of the LegalRankings system — Signal Red on the brand, Signal Yellow on the action, warm ink on warm paper, supplied per recipient.